Spokane's Trusted Real Estate Consultant
Your Real Estate Consultant For Life
With a practice dating to 1990 and a philosophy rooted in relationships, resilience, and genuine service, Eric Etzel brings a rare depth of character to every real estate journey in the Spokane community.
Foreword by Joe Stumpf
"Eric embodies the spirit of continuous improvement, of never settling for less than one's best. It's a quality that doesn't just make him an exceptional real estate agent but an exceptional human being."
Joe Stumpf · Founder, By Referral Only
Eric Etzel
Real Estate Consultant & Mentor
About Eric
Eric Etzel grew up in Eagle Point, Oregon, shaped by a nurturing mother who played piano and created warmth wherever she went, and a quiet, hardworking father who taught him that integrity isn't what you say, it's what you do. Those roots run deep in everything Eric brings to Spokane real estate.
His path to real estate was anything but straight. After earning his degree in Agricultural Economics at Oregon State, Eric spent years as a loan officer and appraiser at Northwest Farm Credit Services, building an understanding of property valuation and financial structures that most agents simply don't have. When a job loss threatened to derail him, he pivoted with the resilience he'd learned from the farm. And on January 2, 1990, he launched his real estate career.
Eric is also a SEALFIT-trained professional, having completed the civilian version of Navy SEAL training. That experience transformed his mindset and his practice: unwavering commitment, meticulous preparation, mental toughness under pressure, and a "no quit" attitude that his clients can always count on.
As a proud member of the By Referral Only community and agent with Choice Realty, Eric's approach is simple: relationships before transactions, always. Washington State Real Estate License #4476.0.
The Book
In this deeply personal book, Eric Etzel distills nearly four decades of life experience, family lessons, resilience, and professional wisdom into a roadmap for real estate excellence. And a richer life. With a foreword by Joe Stumpf, founder of By Referral Only, this is the rare real estate book that reads like a memoir and leads like a mentor.
Six Chapters
Click any chapter to read it in full. Each one reveals the principles and personal stories that have shaped Eric into Spokane's most trusted real estate consultant.
Chapter One
How My Mother's Love Shaped My Real Estate Career
From the piano music that filled his childhood home to the gourmet meals his mother prepared with joy, discover how Connie's love became the foundation of Eric's client-centered approach.
Read ChapterChapter Two
Lessons from My Father's Quiet Strength
Eric's father Nat embodied "early to bed, early to rise" and led entirely by example. These pillars of hard work, faith, and genuine human connection became the cornerstones of Eric's practice.
Read ChapterChapter Three
An Unexpected Journey of Resilience
A job loss. A leap into the unknown. On January 2, 1990, Eric began a real estate career that would draw on everything he'd learned from farming, finance, and resilience under pressure.
Read ChapterChapter Four
Applying Navy SEAL Principles to Real Estate Success
SEALFIT training forged something in Eric that changed how he works: no quit, meticulous preparation, mental toughness, and leadership that puts clients first, always.
Read ChapterChapter Five
The Transformative Power of Family and Furry Friends
Fatherhood, his daughters' journeys, and the profound bond with his bulldogs taught Eric about unconditional love, resilience, and the empathy he brings to every client relationship.
Read ChapterChapter Six
Ten Timeless Lessons for Serving Clients and Building Communities
Decades of experience distilled into ten powerful principles, from embracing change to cultivating a spirit of service. That apply to real estate and to life itself.
Read ChapterChapter Six Highlights
From Eric's book. Ten principles that have shaped not just his career, but his entire approach to life.
01
Embrace Change as a Catalyst for Growth
Every market shift, every life transition is an opportunity to evolve. Not a threat to resist.
02
Practice Empathy in Every Interaction
Real estate is about the most significant decisions in people's lives. Empathy isn't optional, it's essential.
03
Cultivate Resilience Through Adversity
It's not how many times you're knocked down, it's how many times you get back up, stronger.
04
Lead with Integrity and Trust
Trust is earned through consistent action, transparency, and keeping your word. Every single time.
05
Nurture Relationships Beyond Transactions
The closing is not the end. The best client relationships become lifelong friendships.
06
Embrace Continuous Learning and Growth
The moment you stop learning is the moment you start falling behind. Stay curious, always.
07
Practice Mindfulness and Present-Moment Awareness
Being fully present with a client, truly listening, changes everything about how you can serve them.
08
Balance Ambition with Contentment
Aim high and celebrate where you are. The joy is in the journey, not just the destination.
09
Cultivate a Spirit of Service
True fulfillment comes not from what you accumulate, but from what you give. Put clients first, always.
10
Embrace the Power of Community
We are shaped by our communities. Invest in them, show up, and help build something beautiful together.
More From Eric Etzel
This book is the philosophy. The rest of the library is that philosophy applied: what a listing price really costs, when the right time to move actually is, what can shake a deal once it is in motion, and how a home has to fit the life being lived in it. Every title is on Amazon, and each has its own site carrying the full text.
Book · For Sellers
Twenty ways a listing price quietly costs a seller money, from lost Day One momentum to carrying costs and appraisal gaps.
Book · For Buyers
For buyers waiting on a perfect market that never arrives. The mathematics of what matters, the rent trap, and how to decide with confidence.
Book · Transactions
A 116-point field guide to everything that can shake a deal, from financing and inspection surprises to title complications, with the fix for each one.
Book · Dog Lovers
Ten Sacred Truths for pet-owning families. Yard requirements, pet policies, veterinary access, and the questions generic advice never covers.
Book · Car Enthusiasts
For collectors and builders. Garage requirements, workshop space, vehicle access, and the property rules that decide whether the hobby fits the home.
Book · Legacy
The career retrospective. The people, the decisions, and the moments that matter most across a practice that began in 1990.
The Authority Center
Every book, every neighborhood, every answer in one place.
Eric's Authority Center holds the complete reference library: the full question and answer archive, the Spokane area guides, and all seven titles.
Google Reviews
Reviews left on Eric's Google Business Profile by the people he has worked with in Spokane.
Noel Bormann
★★★★★Eric is such a kind and thoughtful person. He sold and bought a home for us and helped in so many ways. His service is competent and without drama. As the kids say “Would recommend”.
Nick Ellis
★★★★★I've known Eric for nearly 10 years as a student, training partner, and friend, and throughout that time I've seen firsthand the professionalism, integrity, and work ethic he brings to everything he does. Whenever Eric has shown us homes, he's been prompt, well-prepared, and knowledgeable. He always comes with thorough information about each property, communicates clearly, and takes the time to answer questions without making us feel rushed. If you're looking for a realtor who is trustworthy, knowledgeable, and genuinely cares about his clients, I highly recommend him.
Richard Broderhausen
★★★★★Eric is a highly competent realtor and a trustworthy person. I have known Eric for over twenty years and have found him to be extraordinarily thorough in his approach to all aspects of buying and selling, for my own dealings and for friends I have referred to him. Recently, another excellent realtor who is a personal friend, described Eric as “Probably the best realtor in Spokane.” What more can I say? I certainly recommend Eric to anyone who is looking for a seasoned realtor who will work tenaciously to help you accomplish your buying or selling goals.
David Lewis
★★★★★Met Eric at my day job and he hired my personal business to wash the windows at a property he was selling. From start to finish, Eric was awesome. Price negotiated quick, and his communication and fast responses were awesome. Thank you Eric, look forward to future business.
